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All Journal Natural Science: Journal of Science and Technology Jurnal Pendidikan dan Pembelajaran Jurnal Ilmu Administrasi Bisnis Legal Opinion Jurnal Ilmiah Widya JURNAL ILMIAH PENDIDIKAN FISIKA AL BIRUNI JKP (Jurnal Konseling dan Psikoedukasi) JIMKesmas (Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) International Journal of Applied Biology Jurnal Kesehatan Jurnal Pendidikan Almuslim Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Ilmiah Pendidikan Matematika Al Qalasadi Journal of Midwifery These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan
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Journal : Jurnal Ilmu Administrasi Bisnis

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Pengaruh Kepuasan Pelanggan dan Hambatan Berpindah TerhadapRetensi Pelanggan Kartu Prabayar SimPATI di Wilayah Semarang Novianti, Novianti; Suryoko, Sri; Nugroho, Hari Susanto
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research was conducted to determine the effect of customer satisfaction and switching barriers on customer retention SimPATI prepaid card in Semarang region. This study used an explanatory approach to research on 100 respondents. Sampling is done by accidental sampling technique. Data analysis techniques used are simple regression and multiple regression. Determination test result showed that 40,7% of customer retention variables can be explained by the variable customer satisfaction, 47,7% customer retention variables can be explained by the variable switching barriers. 58,9% customer retention variables can be explained by the customer satisfaction and switching barriers. The result of hypothesis testing (t test) that customer satisfaction has a positive and significant impact on customer retention. Switching barriers has a positive and significant impact on customer retention. Hypothesis test (F test) the customer ssatisfaction and switching barriers together – each has a positive influence and significant impact on customer retention. So that conclude the two variables, both individually and collectively – each has a positive and significant impact on the customer retention of SimPATI prepaid card in Semarang region.
Co-Authors Andi Indardaya, Andi Anwar Anwar ASMARIYAH, ASMARIYAH Cut Morina Zubainur, Cut Morina Daryati, Daryati Deni Maryani Denny Prabawa, Aditya Emilia Utomo, Emilia Erawan, Putu Eka Faizar Farid Fitria, Laili Fittriyanti, Fittriyanti Haeriah Haeriah, Haeriah Hari Susanto Nugroho Ismunandar Kadaria, Ulli Khaulah, Siti Kristamuliana, Kristamuliana Mappiratu Mappiratu Muhammad Rahmatullah, Muhammad Munifah Munifah, Munifah Munir, Abd Musafira Musafira Putri, Rezi Dwi Sartini Sartini SEFTIA, BELA ARISNA Silaban, Christianly Yely Sri Suryoko Suriyati, Suriyati Wardania, Sarina Widya wati Wijayanti Wijayanti Yasnani Yasnani, Yasnani